Now available are this year’s Southwest Michigan Makers Trail Passports. Marcy Simpson with the Southwestern Michigan Tourist Council tells us the program started in 2017 and grows each year as it offers an incentive to visit as many breweries, wineries, and distilleries in the region as possible. The Passport is now available on the Visit Southwest Michigan app.
“It downloads a program that you visit over 40 locations of makers in southwest Michigan, wineries, breweries, distilleries, and cideries,” Simpson said. “For every visit you make to those locations, you’re given a code, and the more codes you collect, the more places you go to, the more rewards that you can get.”
The app is available on Apple and Android. Simpson says people from all over the country sign up for the Passport each year, considering the rewards they can earn a bonus on top of the fun they would be having anyway. Prizes for passing certain benchmarks in the Passport program include t-shirts, hoodies, gift certificates, and a 26-ounce YETI Rambler Water Bottle.
