Holiday shopping takes center stage after Thanksgiving, but Black Friday isn’t be the most popular day to hit the stores this year. Bankrate Senior Industry Analyst Ted Rossman says Cyber Monday is the most popular, followed by Small Business Saturday. He says all three days are morphing into one.
“I feel like all of these have become more a season of deals as opposed to singular events,” Rossman said. “A lot of the deals started early this year.”
Rossman says only 56% of shoppers planned to hit the malls on this Black Friday.
