Celebration Cinema Making Name Change

Celebration Cinema has announced it will begin to do business under the name Studio C. The new entity is intended to serve as an overarching brand for the company’s theatre and consumer show divisions, along with new divisions dedicated to music, dining, and investments. The new Studio C name will be applied to new theater locations, although there are no immediate plans to rename the company’s current theaters, including the location in Benton Harbor. This announcement arrives on the heels of the theatre company revealing plans for a new location in downtown Grand Rapids, slated for completion in 2019. Called Studio Park, the complex will be the company’s first venture as Studio C, with plans for dining, office spaces, a hotel, apartments, a theatre, live events, and parking. Studio C leaders say this new decision to expand their focus reflects a philosophy that “You can’t be focused on just one thing and be creative.”