Pure Michigan has some exciting things planned for their Fall campaign. Vice President Dave Lorenz says they’ll continue to feature fall color tours and opportunities to enjoy the heritage around the state. As for what else is being planned, Lorenz is being coy. “We’re working with McDonalds and Coca-Cola on a ‘Share a Coke’ program,” he says. “You’re going to hear about that in just a couple of weeks. I can’t go into too much detail.”
Travel Michigan notes there were 4.6 million trips made to the state in 2015.